When we talk about desirable sports cars, we often associate the word speed with it. However, it is not only this criterion that is taken into account. The brand image, notoriety, comfort, luxury have a great impact on our deepest fantasies and wildest desires. Focus on an exciting universe filled with many surprises!
Rolls-Royce is really the best of the best in many ways. The classic lines reflect a class sprinkled with dreams and ecstasy.
“The spirit of ecstasy”, the legendary figurehead identifying the brand appeared in 1911 with the first Silver Ghost. It was sculpted by Charles Sykes, at the request of Charles Rolls, who is said to be tired of seeing mascots as frivolous as they are grotesque decorate the calendars of his cars. Claude Johnson, the brand’s technical director, very sensitive to the majesty of the famous “Victoire de Samothrace” exhibited at the Louvre, is said to have asked the artist to take inspiration from it. Concerned about preserving the prestige and aesthetics of the Rolls-Royces, it also seemed logical to him that a replica of a Greek-inspired statue should be placed on top of the radiator, whose shape was even taken from the pediment of a Greek temple.
In 2015, the magic is happening more than ever since Rolls-Royce has seen these sales quadruple in the last 5 years.
The car brand, known for its luxury and racing cars, was founded on January 18, 1919 by Walter Owen Bentley, and is headquartered in Cricklewood, north of London.
Bentley won five Le Mans 24 Hours victories in the 1920s with a car powered by a formidable 3-litre engine equipped with aluminium pistons, overhead camshaft and four valves per cylinder.
Just like Rolls-Royce, its direct competitor, the Bentley combines great luxury and sportiness. This is reflected in the grandiloquent success of its latest jewel, the Bentley Mulsanne Speed!
Is it still useful to present this iconic brand for all sports car lovers? Enzo Ferrari was part of the race of lords, born to conquer and rule. His cars were in his image: flamboyant, seductive, respectful. Rarely in the history of the automobile has there been such a fusion between a man and a brand.
At forty-five years old, Ferruccio Lamborghini, a clever mechanic, was a happy man. He was rich, recognized, and could taste all the good things in life… One day, overwhelmed by the whims of his Ferrari and especially stung by the sovereign contempt of the Commendatore, he simply decided to do better. By creating your own brand….
Born under the sign of the bull, Ferruccio Lamborghini made the powerful animal the emblem of his company. It is an interest in bulls that went far beyond the stars. He was also passionate about bullfighting and totally captivated by fighting bulls to the point of giving his cars the names of prestigious breeds bred in Spain: Miura, Islero, Uracco!
Maserati’s story is above all a family story, that of a clan of five brothers who devoted their lives to the famous brand, but also a story of passion, that of running. During Maserati’s first forty years, competition was the sole and only concern of its founders.
In Europe and worldwide, the Maserati brand is breaking all growth records.
The red trident brand has seen its sales explode over the past three years: from 5,000 to 32,000 copies sold. With the same horizon, the Italian manufacturer is targeting 75,000 sales, 110 times more than twenty years ago.
Lionel Martin is, like thousands of British people, a motor racing freak at the beginning of the 20th century. In 1913, he won the Aston-Clinton race. The young driver will add part of this name to his own to give birth to the prestigious Aston Martin brand.
Today the Aston Martin is a sure thing. In addition, some models are particularly favoured by collectors for their potential to increase their rating level (example Aston Martin DBS from the 70s).
Bugatti Veyron Grand Sport or The Final doesn’t mean anything to you? Of course I do! Bugatti even at the foot of the podium remains a rolling legend.
The replacement for the current Bugatti Veyron will be called Bugatti Chiron, in honour of one of the brand’s golden age drivers.
More than 1500 horses under the hood. A torque of 1500 Nm, and 0 to 100 km/h shipped in 2.0 seconds. The car will give us a top speed of 467 km/hour.